Blackstone Theater

The Blackstone Theater project is a collection of work created during my Social Media Internship, where I supported the theater’s marketing, visual identity, and digital presence. My role combined graphic design, photography, video production, social media management, and content strategy to create a more cohesive and engaging brand across platforms.

Throughout the internship, I designed promotional graphics, captured and edited photography and video, and created and scheduled content for Instagram, Facebook, and TikTok. I also contributed to the theater’s branding transition, helping establish a more consistent visual direction across promotional materials and digital platforms. Beyond content creation, I helped manage the marketing budget and developed promotional strategies centered around increasing audience engagement and attendance.

This experience allowed me to work across multiple areas of creative marketing while seeing how design and storytelling can directly support audience growth. Over the course of a year, the theater grew from typically seeing around 6 attendees per show to consistently reaching nearly 20–30 attendees, demonstrating the impact of consistent branding, engaging content, and intentional digital promotion.